The Offer turns a locked strategy into concrete talent proposition directions, each written up with the assumption it depends on. Nothing gets built here. These are propositions on paper, ready for your team to develop or your client to react to.
Import from a completed pitch and the full cascade loads: territory, audience tension, competitive positioning, exclusions. Everything the AI needs to generate grounded concepts, not a brainstorm list.
Convert any concept into consumer-facing copy. Insight, benefit, reason to believe. Each field is editable. The preview assembles it into a single narrative a consumer would read, with a Midjourney prompt for key visuals.
Export with full control: concept details, confidence assessment, test concept copy, and visualisation prompt. Word or PowerPoint, ready for the pitch deck or innovation workshop.