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The Diagnosis Pro

The brief is never the problem.

The Diagnosis extracts insights from client documents, reframes the stated brief into the real strategic challenge, and surfaces the sector conventions your work will challenge. It is the entry point to the pitch cascade: everything downstream depends on what you define here.

Watch the video walkthrough →

01Create Your Project

Upload your client brief and supporting research. The Diagnosis reads your documents, extracts strategic insights, and auto-fills project details so you spend time thinking, not typing.

Screenshot: Employer Threader Diagnosis: Uber Comeback pitch setup with Pitch Mode active and breadcrumb navigation

02Insight Extraction

Surface strategic opportunities, competitive gaps, and risk factors your brief may not have stated directly. Every insight is grounded in your research with source attribution, not AI guesswork.

Screenshot: Employer Threader Diagnosis: Validated insights extracted from Uber brief with source attribution badges

03Reframe the Problem

Turn a stated brief into a sharp problem definition and sector convention. Lock your reframe and cascade it forward to every downstream tool. The problem you define here shapes the entire pitch.

Screenshot: Employer Threader Diagnosis: Problem reframe with Strategic Confidence score showing What the Client Believes, The Real Problem, and Category Convention