Upload a video ad and Ad Storyboard extracts keyframes, transcribes audio, and generates a captioned nine-frame storyboard with a creative description. Edit captions and descriptions inline, then export as PNG for decks or PDF for print. Send the whole package to The Evidence to reverse-engineer the strategy behind the creative. Pro only.
Drop in a video file (.mp4, .mov, or .webm, up to 100MB) and enter the brand name. Channel, activation, product, country, and date are optional but appear on exports and transfer to The Evidence. Frame extraction and audio transcription run automatically. Scene detection captures key visual moments while Whisper transcribes the audio with timestamps.
AI selects nine frames, arranges them in narrative order, and writes captions describing what the viewer sees and feels at each moment. A creative description captures the overall visual language, tone, and production approach. Every caption and description is editable inline.
Send to The Evidence with one click. The creative description, storyboard frames, and brand context transfer automatically. The Evidence reverse-engineers the implied strategy: real problem, sector convention, audience tension, position claimed, employer brand direction, organising thought, and brand attitude.
The decoded strategy includes a Strategic Confidence score showing how coherent the ad's implied strategy is across all dimensions. Download Report combines the storyboard and decoded analysis into a single PDF for client presentations and internal reviews.